The rapid growth in SNP enrollment, particularly among dually eligible and chronically ill beneficiaries, signals more complex, higher-acuity residents who will require stronger care coordination and reimbursement strategies tailored to each payer.
Medicare Advantage in 2025: Enrollment Update and Key Trends
More than half (54%) of eligible Medicare beneficiaries are enrolled in Medicare Advantage in 2025. While a growing share of Medicare beneficiaries are enrolled in a Medicare Advantage plan, the pace of the increase in enrollment slowed in 2025. In 2025, one in five (21%) Medicare Advantage enrollees is in a special needs plan (SNP), reflecting a steady increase in recent years. Almost half (48%) of the total increase in Medicare Advantage enrollment between 2024 and 2025 was among SNPs, up from 43% in the prior year.
— KFF, July 28, 2025
Ochieng, Nancy et al. “Medicare Advantage in 2025: Enrollment Update and Key Trends.” KFF, 28 Jul. 2025. https://www.kff.org/medicare/medicare-advantage-enrollment-update-and-key-trends/.
Medicare Advantage enrollment grows, but not quite as fast, as concerns mount
Medicare Advantage enrollment grew by about 1.3 million beneficiaries, or 4%, over the last year, slowing the program’s explosive growth rate compared to prior years, according to a new analysis. KFF, the health policy research organization, reported Monday that more than half (54%) of eligible Medicare beneficiaries – 34.1 million out of about 62.8 million Medicare beneficiaries with both Medicare Parts A and B – are enrolled in MA for 2025.
— McKnight’s Long-Term Care News, July 29, 2025
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